Initiatives
If it’s missing, we’ll make it.
Because we believe cultural impact is built from the ground up, we created our own research bureau, leveraging our strong presence among youth, to unveil their ever-changing needs, ideas, desires and references.
We deep dive into each and every force that shapes and moves the youth. Refusing to see the next generations as fixed archetypes. We approach them as human beings in constant evolution. We don't believe Gen Z and Gen Alpha to be the same target audience. We believe they are the most plural and culturally polarized generation that ever lived. We do not just talk to them. We bond with them. We do not simply report what they said. We make you grasp what they feel.
Qualitative studies,Product testing,Positioning,Trend forecasting,Workshops,Cultural reports.