Compton Football Club

Compton Football Club
(N°1
/ 38)
  • Art direction
  • Brand strategy
  • Content production
  • Creative concept
  • Event
  • Social media
2025’
A YARD X NIKE LA INITIATIVE
They say flowers grow from concrete, now imagine what we can grow with Compton soil.

YARD has been working on one of its most meaningful projects: the creation of Compton Football Club, the first-ever football club in the city of Compton, California, and the opening of West Park Stadium, the first publicly accessible youth soccer field in the community.

A club built from the ground up
Compton FC isn’t just a team, it’s a long-term program created to offer local kids free access to football, mentorship, and a safe place to grow. Our intention was simple: build a place where the next generation can take root and flourish.

A visual identity rooted in culture
We developed a full visual identity inspired by "Color Compton" and the city's rich agriculture culture. A sharp design blending a flower with a soccer ball, featuring a star and curved stripes referencing the MLK Memorial. The entire identity is black and white, a symbol of neutrality and unity, reminding every kid that they are the ones meant to grow.

A foundation for the future
Compton FC marks a major milestone for YARD in the US, laying a foundation for cultural and sports-driven initiatives leading into the 2026 World Cup and the 2028 Olympic Games in Los Angeles.

YARD - D23
NextWork
JORDAN

DISTRICT 23