How do you spark meaningful connections through culture-led storytelling? Hinge turned to Yard for a local influencer, content and experiential strategy designed to spark authentic conversations. A 360° campaign rooted in authenticity to show that the best connections happen when you stay true to who you are.
Sparking authentic conversations
The goal was clear: inspire people to put themselves out there through relatable stories, authentic voices, and a tone of voice deeply rooted in French culture.
Real life meetups
Yard designed the local strategy and produced IRL activations to bring this mission to life. During summer 2025, two creators invited their communities to share their passions through genuine meetups: @chloebuiret on a hike in Marseille, and @jorjadela at a ceramics workshop in Lille.
Results that speak for themselves
Proof that when strategy and cultural insight align, influence drives momentum. The campaign generated over 1M impressions across TikTok and Instagram, with engagement rates well above benchmarks and sponsored posts outperforming creators’ usual organic content.
