Yard

For JORDAN’s New Jersey campaign featuring the 2024 French team, YARD captured the essence of the French players’ journeys in France and also across the Atlantic in the US, creating and producing content from Paris to Washington, Phoenix, New Orleans and Memphis.

From their earliest coaches to their newest fans, the French players don’t play just for themselves. They play for their homeland, their community.

The campaign highlights the drive that propels them forward.