RAPTORS OUTSIDE

RAPTORS OUTSIDE
YARD - RAPTORS
(N°2
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  • Brand strategy
2024’
THE TORONTO RAPTORS
RAPTORS OUTSIDE

For the Toronto Raptors’ arrival in France, Yard developed a new brand platform @raptorsfr.

Connecting with the team’s core target, at the heart of the French basketball ecosystem.

Highlighting the shared mindset between Toronto et Paris’ multicultural youth : being outsiders. Starting with a brand film, the campaign is embodied by rapper Kay The Prodigy, street basketball figure Mamayo, and street-bike enthusiast Tito.

  • YARD - RAPTORS
  • YARD - RAPTORS
  • YARD - RAPTORS
YARD - D23
NextWork
JORDAN

DISTRICT 23