To end the year, YARD brought Spotify Wrapped 2025 to life in France, turning it into a full cultural experience. A campaign blending films, events, creators, and community moments, with an XXL ambition to celebrate the artists, creators, and authors of the year.
The Hero Films: France’s version
Our mission: highlight 2025’s three most-streamed tracks. We developed a unifying storyline built around the cultural moments that shaped the year—from the Champions League victory with “Paris” to Charlotte Cardin–driven trends. From idea to production, we shaped films to resonate locally while aligning with the global identity.
Two events: celebrating artists IRL
To honor the most-streamed song and album of 2025, GIMS arrived in a Ferrari convoy for an exclusive show, turning Wrapped into a celebration of French music. For the world’s most-streamed artist, Bad Bunny, we transformed a Paris venue into a Puerto Rican cultural hub featuring salsa, workshops, and community moments.
Bridging creators & fans
Alongside key moments, we built a full creator ecosystem: ambassadors showcasing new features, the Love Is Blind France cast at the Wrapped Party, and live Twitch streams with Squeezie, Aminematue, and Grim Kujow. Wrapped 2025 was more than a campaign: it was a collective moment.
