THE ONE FINALS

THE ONE FINALS
(N°9
/ 35)
  • Creative concept
  • Event
  • Art direction
  • Content production
2024’
JORDAN
YARD for Jordan Brand “The One: Paris” (2024)

In the vibrant neighborhood of La Goutte D’or, an intense 4-day tournament saw 200 players engage in 1v1 battles to try and claim the grand trophy and secure a spot in the international showdown: The One Finals.

It’s on the 26th of July, on the opening day of the 2024 Olympic Games, that Jordan decided to organize their very own ceremony, at L’Elysée Montmartre. A local flavored accessible event versus the global elitiste* stage.

The One Finals gathered top-tier players from across four continents, vying for the same prize :
A year-long sponsorship by Jordan, opportunities to feature in upcoming campaigns, and other substantial rewards.

The final game day was highlighted by surprise showcases and guest appearances. Ultimately, Steve (Paris) and Tatiana (LA) became the champions of the tournament.

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