For the launch of This Time Paris Magazine, Yard conceived, produced and hosted an experience built around rhythm, movement and discovery. Hosted @ Yard, the event unfolded in two chapters: an immersive dinner followed by an open, festive momentum where brand, products and editorial culture could coexist.
A living sequence
The project started with an immersive dinner designed as a living sequence. Through a 9-course menu, we turned the meal into a dynamic experience rather than a traditional seated format.
Time as a format
The evening then shifted into a more open and festive momentum, as the space transformed into a place of circulation, encounter, and exploration. DJ sets, visual installations, magazine pages on display, and interactive activations extended the experience beyond the table, allowing guests to engage with the brand in a spontaneous and collective way.
One coherent experience
Designed in echo with G-Shock’s identity, the event played with time not only as a theme, but as a format, through pacing, sequencing, movement, and energy. From the first moment to the last, every part of the night gave a new form to the same story.
