For the Roland-Garros finals, Nike Paris asked a simple question: how do you take tennis out of its usual frame and reconnect it with Paris youth? We answered with Hors Lignes: a concept that starts from the language of the sport itself. Bringing tennis straight to the city, into the culture, and out of the court lines.
A Nike-coded block party
We took over École Duperré, in the heart of Paris, where the street could claim tennis and reshape it on its own terms. Across the day, more than 1,000 people came through to experience a version of tennis that hit different, resonating between culture and community.
A space to gather and create
With Midnight curating the day, and live performances by R2 and (D)Juno, Hors Lignes became a space for the community to gather, share, play, watch, eat, create, and move around tennis differently. A reminder that tennis doesn’t belong to one place, one format, or one crowd.
From strategy, concept and creative direction to event production and scenography with AT Paris, Yard conceived and produced the full experience.
