Yard

Paris, France
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Nike x Patta

Nike x Patta
(N°1
/ 51)
  • Campaign
  • Art direction
  • Creative concept
  • Content production
2026’
Nike x Patta
UNITE: an emblem standing for togetherness, diversity, and shared momentum.

In a World Cup year, two historic collaborators reunite to deliver the hottest football boots of the year. Patta’s iconic wave hits the pitch for the first time, reimagined on the Nike Mercurial and stamped with UNITE.

Connecting the wave to football
Yard developed the creative concept and produced the campaign, building a visual narrative that connects the wave to football through UNITE, an emblem born from culture.

A living material
Rather than inventing a new symbol, we activated one of the most powerful collective objects ever made: the flag. Transformed into a living material, it was charged with culture and animated by collective energy.

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