Yard

Paris, France
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Spotify Fan Life

Spotify Fan Life
(N°4
/ 46)
  • Art direction
  • Campaign
  • Content production
2025’
Spotify
Music lives through the passion and shared energy of its fans.

For the French adaptation of Spotify’s global Fan Life campaign, the goal was clear: celebrate the passion and energy of the fans who bring music to life, exploring the rituals, communities, and emotions that define what it truly means to be a fan.

Local adaptation, real emotions
Alongside Spotify, Yard handled the capture of fan portraits across France, the production of localized assets, and the rollout of the campaign in both OOH and DOOH, deployed in two phases across June and September.

Highlighting French Fandoms
This local adaptation highlights French fandoms around artists such as Aya Nakamura, Angèle, Tiakola, and La Mano. A campaign that reminds us that music doesn’t just live on stage or on streaming platforms, it lives through the people who listen to it.

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