In 2026, the collaboration between Spotify and Les Flammes takes a new turn. As the main agency for Spotify France, Yard crafted a bigger, more focused plan to reaffirm Spotify as a driving force of French music culture, turning Les Flammes into a true flagship brand moment.
The Spotify Shows
For the first time, we created Spotify Shows: ambitious live performances designed as the most powerful moments of the ceremony. More than performances, they became cultural highlights, setting the tone, energy, and ambition of Les Flammes.
Two iconic moments
Two shows brought this vision to life. A "Super Show" led by L2B, joined on stage by Genezio, La Fouine, and Gradur. And a "Phénomènes Show," spotlighting Timar, Nono La Grinta, and R2, conceived as a standout Radar moment.
A full narrative build-up
Each show was supported by a full narrative build-up amplified through a media partnership with Booska-P: a large-scale L2B billboard, a manifesto film retracing their journey to the stage, and dedicated teaser videos. From strategic positioning to creative concept, storytelling to final scenography, we fully designed and mastered every layer of the experience.
