After its birth in the US, the TOMA tour landed in Casablanca. On the eve of the AFCON in Morocco, Nike asked us to channel the country's football fever into a unique cultural experience off the pitch. Our mission was to conceive, produce, and activate the heartbeat of the event: The Night Market.
A full immersion into the culture
In partnership with Metallic Inc., we built a space where the community could make it their own. We curated everything from a grooming station featuring fresh barber cuts and henna art, to creative workshops where fans produced custom jersey renders using airbrushing, screen-printing, and patches designed by local artists.
Casablanca showed out
Air Afrique brought their vision to the booth, Les Dehka Marrakchi served the flavor, and Homecoming Radio DJs controlled the sound. Meanwhile, Imani Naki took over the SNKRS app to broadcast the madness to the world. Casablanca showed out, and we were there to build the stage for it.
